Geneva, 12 March 2023 - It is the antechamber of the Oscars®. A convivial space where nominees and presenters gather before and after stepping onto the stage. The Greenroom is an immersive experience for which Rolex develops an original decor each year.
In 2023, the design of the Greenroom shines the spotlight on the colour green. More than a mere tribute to the chromatic identity of the brand, it is a celebration of our natural world. It is a way for Rolex to poetically express its commitment to the preservation of our ecosystems as part of its Perpetual Planet Initiative.
Designed according to a palette of neutral tones and shades reminiscent of plants, the Greenroom presents itself as a peaceful space, a garden where guests can truly relax. Drawing inspiration from the heart of the rainforest, it is adorned with woven materials. Its walls, upholstered in natural tones, form a cocoon, punctuated by ornamental objects in the shapes and colours of tropical vegetation. A ceiling of exotic leaves evokes a lush canopy, while a curtain of carved bamboo creates a welcoming alcove. Bespoke furniture with smooth, round contours completes the elegant picture.
Together, all the elements of the decor play a role in delineating the room organically. By inviting visitors to immerse themselves in the world of a rainforest, Rolex pays tribute to the explorers and scientists taking action on the ground, day after day, to protect the planet.
ABOUT THE PERPETUAL PLANET INITIATIVE
For nearly a century, Rolex has supported pioneers who have pushed back the boundaries of human endeavour by venturing to the most extreme places on Earth. Over time, this connection between the brand and exploration has changed. Exploration for the sake of discovery has evolved into a long-term commitment to individuals and organizations seeking to understand current environmental challenges and put forward solutions to overcome them.
In 2019, this commitment was strengthened by the Perpetual Planet Initiative, which was originally built on three pillars: the Rolex Awards for Enterprise and long-standing partners Mission Blue and the National Geographic Society. Since then, the initiative has continued to grow and today includes more than 20 partners.