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Lady Gaga

EMBODIES TUDOR’S

Born to Dare

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New Page


Lady Gaga

EMBODIES TUDOR’S

Born to Dare

 “It was two years ago, in the summer of 2017, that Tudor announced Lady Gaga would be the newest brand ambassador for its “Born to Dare” campaign. I will admit I was skeptical. The brand already had soccer legend David Beckham on board and that relationship made perfect sense. But Lady Gaga? After all, she had just finished a commercial with Tiffany for the brand’s jewels. Now watches? Turns out I was wrong to be skeptical. After having met her and really spent time understanding who she is, she is the epitome of “Born to Dare” - more so than anyone else I could imagine.”