Born to Dare
Born to Dare
In the summer of 2017, Tudor announced Lady Gaga would be the newest brand ambassador for its “Born to Dare” campaign.
Lady Gaga is performing two entirely different shows in a multi-year Las Vegas Residency at the Park MGM Theater. While completely different in tone and style, both shows are an incredible display of her daring commitment to being different and to empowering young people to follow their dreams and embrace their own identities.
The Lady Gaga Enigma show is everything you would expect from a top-notch performer in Vegas and more. Showcasing Gaga as a true performer, this show is all about being powerful and embracing your creative side.
The second show, Lady Gaga Jazz and Piano, deftly demonstrates Lady Gaga’s incredible talent as a singer and musician.
“Well, I suppose creating two different shows was a bold move. And I think, you know, it’s almost like the first commercial that I’ve done with Tudor, there’s two sides to me. And it’s been completely liberating for me because I get to perform in two of the ways that I know how, and in many different ways. I really always want to push and push the limits. I didn’t want to show up in Las Vegas and just do what I’ve done before.”
An Academy Award winner and nine-time Grammy winner, Lady Gaga is funny, witty, and not afraid to say what she thinks about politics, life and people. A committed activist, she is determined to spread kindness and breed compassion.
Additionally, having dealt with depression and anxiety as a child, she began the Born This Way Foundation - and openly talks about these subjects during her shows. “You know, we’re bringing teen mental health first aid to the United States for the first time. We’ve already saved eight lives. You know, this is the work. I look at my Oscar, and then I go, ‘what am I going to do now to help people?’ I think young people need to be inspired to be brave, to have a purpose in the world that goes far beyond on their beauty, that goes far beyond being loved for having lots of followers.”
Lady Gaga acknowledges that she likes wearing multiple watches at a time, sometimes because it is daring and is an individual statement of style. While she owns multiple Tudor watches, Gaga says her favorite is the Clair de Rose (which she was wearing during the very exclusive press conference).
“I like it because I’m a lyricist and a songwriter, so I write my own music, and it’s a play on words. So, it would normally, in French, be clair de lune, which means moonlight. And then rose, I love La Vie En Rose, I sing it, and I love that song. So, it’s sort of a play on this like moonlight and romanticism, as well as the history of the Tudor rose watch. And I just think it’s a beautiful watch.”
Lady Gaga, who recently launched a new beauty and makeup brand on Amazon, says she only does partnerships with brands when it feels right to her, adding that the fit with Tudor is a great one.
“The truth is, when it comes to doing sponsorships or being the face of something, it’s not really something that I’m normally interested in, but Tudor is so innovative. And they also give back to the community in Geneva, and I love philanthropy. It’s a huge part of my life.”